Created for fleets seeking to maximize fuel efficiency and boost the total value of ownership, the new Bridgestone Ecopia has been revealed by the tire maker. The Ecopia Enliten range, part of Bridgestone’s long-haul tyre family, is designed to unlock enhanced wear and reduced rolling resistance year-round.

This new range marks the first use of Enliten in a Bridgestone truck tire. Enliten is a combination of technologies providing maximum safety, outstanding tire performance, improved sustainability characteristics and reduced ownership costs, while making tires both EV- and future-ready.

Ecopia’s Enliten uses technologies that include low-energy pattern designs and high-performance compounds focused on fuel efficiency, and a new spiral belt construction in low profile Ecopia Steer Enliten tires that increase cornering power and optimize pressure distribution to improve wear life.

As a result, according to Bridgestone, the Ecopia Enliten range provides a performance that cuts costs and CO₂ emissions. The tires have an EU label A-grade in rolling resistance, with a 12% rolling resistance reduction in the drive axle and an 8% reduction in the steer axle compared to its previous generation. The Ecopia Enliten’s wear life is also vastly improved compared to its previous generation, with 40% higher mileage in the steer axle – without compromising on regular wear – and up to 6% higher mileage in the drive axle.

With an EU label B-grade in wet grip and the 3PMSF marking, the Ecopia Enliten range is suitable for all-season long haulage. On top of its cost-cutting performance, the tire is engineered with a robust casing for greater retreadability. Developed with the digital future of mobility in mind, the new Ecopia range is already equipped with RFID and is ready to be fitted with tire-mounted sensors.

Ecopia Steer Enliten and Ecopia Drive Enliten tires are available from January 2024 in size 315/70 R22.5, with four additional sizes added throughout 2024 and one further size in 2025. Ecopia Trailer Enliten will be available from late 2024 to complete the range.

The tires will also be available as part of Bridgestone Fleetcare – a customizable suite of solutions connecting product, data, technology and service for fleet operations.

Waqqas Ahmad, commercial sales director at Bridgestone EMIA, said, “Driven by increases in the price of fuel, operational costs have risen for fleets. With best-in-class fuel efficiency and enhanced mileage, our new Ecopia Enliten range is engineered to help our fleet customers overcome this pressing challenge. By using new Ecopia tires, an average European long-haul fleet would be able to further reduce CO₂ emissions by 192 metric tons per year.”